I was so pleased when Jean Henry Mead agreed to be a guest at the Handbasket this month. Some time ago there was an interesting online discussion about why so many mystery and thriller protagonists were thirty years old–or perhaps thirty-one or thirty-two. (Was it at Sarah Weinman’s blog? Does anyone else recall this?) Thirty is an accessible age. Youth and beauty and energy abound. Alas, no one actually remains thirty for more than a year.
Jean Henry Mead identifies herself as a “Senior Sleuth.” Her mystery novel, A Village Shattered, will be released in early November, though she has already published twelve books, seven of which were nonfiction. She moderates the senior sleuth forum on Yahoo, contributes to several blogs, including Murderous Musings as well as Write On! and A Western Historical Happening. I love her bold, honest perspective on the business.
Welcome, Jean!
The Graying Book Market by Jean Henry Mead
I write senior sleuth novels because there’s a growing market for retirees who like to read in their own age bracket. I was intrigued years ago by Miss Marple and Hercule Periot, who were wise and perceptive, but never seemed to have any fun.
That’s not true of today’s seniors who are less inclined to retire to their rocking chairs than previous generations.
Pat Browning, who wrote Full Circle, said: “A St. Martin’s editor gave me a piece of advice I have never forgotten: ‘Be careful not to turn your characters into cartoons.’ I try to picture older characters as they are — the same people they always were, only older. This is especially true when it comes to romance and sex. For all the jokes about senior sex, it is a very real part of senior life, and it’s no joke to those lucky enough to have a romantic partner late in life.”
I agree. Not unlike Janet Evanovich’s character, Grandma Mazur, who is eccentric enough for a cartoon character, most seniors have the same interests they’ve always had, with the possible exception of roller blading and downhill skiing. On second thought, I once interviewed Buffalo Bill’s grandson Billy Cody, who learned to ski at 65 to keep up with his much younger wife.
Mike Befeler writes what he calls “Geezer-lit.” His first novel, Retirement Homes are Murder, features his octogenarian protagonist, “who is short on memory but has a sense of humor and love of life. He accepts his ‘geezerhood,’ solves a mystery and enjoys romance along the way.”
My latest senior sleuth mystery, A Village Shattered, takes place in a California retirement village. The plot is generously sprinkled with humor but none of the seniors resemble cartoon characters, although a couple come close, a redneck Casanova and love starved widow.
Another senior writer, Beth Solheim, spent years working in a nursing home and says she loves the elderly and their “humorous, quirky insight to life, love and longevity.” Her protagonists are 64-year-old twins in her humorous, paranormal cozy series, The Fifi Witt Mysteries.
Chester Campbell, an octogenarian, writes the Greg McKenzie Mysteries. He said, “My friends in this [age] bracket are out going places and doing things. Some, like me, continue to work at jobs they enjoy. I chose to use a senior couple in my books who are long married, get along fine, and do a competent job as private investigators. Greg, who narrates the books, is aware of his limitations from age and makes up for physical shortcomings by outsmarting his adversaries. My hope is to dispel some of the absurdity of the stereotypes about seniors that are all too familiar. Like the old song says, “Anything you can do I can do better.”
Like so many other novelists, I write what I enjoy reading. My readers are mainly retirees and baby boomers who number over 78 million. Some 8,000 boomers are moving into the senior column every day and are the fastest growing potential book buying market on record. We’re experiencing the graying of America. What better subgenre to write for?
Thanks, Jean!
[Remember–Everyone who comments is entered to win $100 Godiva Chocolatier and Harry & David giftbaskets, plus books from several Octoberguest! authors! Drawing held November 2nd.]
Tomorrow: Southern Suspense writer Amanda Stevens
Excellent article, Jean, and a clear-eyed recognition of today’s market — baby boomers/senior citizens.
I look forward to reading your new book!
Pat Browning
Isn’t this the authors wisdom? Writing to a target audience with out selling them short on the excitement of being in that audience.
How smart of you to recognize this growing market!
As an “older” writer, I appreciated your insights, Jean. Great article.
Jean,
You are absolutely correct, and we are seeing this trend in our technical publishing as well.
There is a growing demand for computing and technology books for the older and wiser demographic.
Thanks everyone for your comments. They’re certainly appreciated!
Thanks for using my quotes, Jean. You did a fine job with the subject. My high school alumni association has a monthly luncheon meeting, and my contemporaries there are among my biggest fans.